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About Us
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 Company Profile
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Vision and Mission
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Code of Conduct
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Historical Overview
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About Us
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Company
Profile
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Milkworx is a wholly South-African owned and operated, award-winning manufacturer
and supplier of ice cream, soft serve, frozen novelties, frozen yogurt and related
ice cream products to the domestic market.
We have extended our product range to dairy products such as fresh milk, cream, yoghurt, drinking yoghurt, maas drinks and dairy
blends. We are dedicated to supply quality products through best practices to customers
in the food, beverage and hospitality industries.
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Our
Vision and
Mission |
Our Vision is to regain the position as a truly award-winning producing and trusted supplier of ice creams, soft serve and related dairy products to the catering and hospitality industries as well as the hawker community, right through to the consumer.
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Our
Mission is based on a four-legged stool:
We wish to offer:
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Smart
Products
through
Smart
Systems
to
Smart
Customers
by
Smart
People
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The emphasis is to supply safe food, using GMP(Good Manufacturing Practices), lead by HACCP principles at all times. We are committed to comply with appropriate requirements as also being prescribed by the Codex Alimentarius Commission’s Recommendation on Personal Hygiene Practices, and shall continually improve the effectiveness of food safety.
Built-in health and wellness properties of our products will be explored and offered to customers as an alternative to the mere indulgence property of ice cream. We regard safe food, combined with a health and wellness message as Smart Products.
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We strongly subscribe to a Total Quality Management System (TQM) based on ISO9001:2000 principles, including Food Safety, based on HACCP principles. We adopted a Commercial Business Model that enables us to establish, implement, document and maintain a quality management system. We believe that through this initiative we could ensure:
• Cost savings
• Increased Productivity
• Absolute control
• Customer satisfaction
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We take great pride in serving our customers with safe, quality food systems. We shall proactively work with our key customers to enhance customer satisfaction through continuous improvements.
Customers should be known and understood, so that their needs can be integrated in the activities.
Changing customer needs should lead to improvements, while complaints will be prevented instead of only reacting to them.
All the employees of our business must be focused on the consumer. Employees should know the customers of the business and should treat them as if they were their own customers or clients.
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Our employees are smart and take pride in their work and in their employer. TQM works best when all the employees work as one team. Employee involvement is accompanied by employee empowerment. The advantage in empowered employees is that they continually endeavour to find ways to improve current systems ad to solve problems immediately and effectively. This leads to greater consumer satisfaction. We foster open communication, respect and trust. Through our ongoing educational and training programmes we show our support to the South African Government’s policy on the development of worker’s skills.
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Code
of
Conduct |
Key Principals
- a.
Ethics:
Milkworx supports a program of self-enforced ethical standards. We stand for honesty,
integrity, respect, trust and responsibility.
- b.
Social Accountability:
Our Policy covers social accountability and labour conditions and ensures that the
requirements are met and that all local rules and regulation and all international
recommendations and agreements are fulfilled.
- c.
Governance:
The company seeks to balance conscientious management of resources with the interest
of stakeholders.
- d.
Financial
Returns: Implies that the company’s profits sustain long-term growth and
shareholder value.
- e.
Employment
Practices: The company fosters employee development, diversity, empowerment,
fair labour practices, competitive remuneration and benefits, and a safe, harassment-free,
family-friendly work environment.
- f.
Business Relationships:
Implies that the company is fair and honest with all business partners, and monitors
the CSR of its business partners to ensure they are not principally inconsistent
with those of the company.
- g.
Products and
Services: Means that the company offers the highest level of service and
product quality.
- h.
Community
Involvement: Means that the company has an open, honest, transparent, proactive
relationship with the community.
- i.
Environment
Protection:
Milkworx is committed to maintaining high environmental standards
that meet or exceed those established by all relevant environmental laws, regulations
and other applicable.
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Historical Overview |
Milkworx was formed out of the combination of the Avondale
Ice Cream and Creamstar Ice cream plants and was one of the first AltX companies
to be reverse-listed onto the JSE via the Acuity Group Holdings vehicle. This brought
two well-known, Pretoria-based ice cream brands together in one group.
At the time of listing Milkworx received much attention and all retailers opened
their doors for business with this newly listed ice cream supplier, with offered
prices much lower than their international suppliers. Contracts were signed with
the major retailers such as Pick ‘n Pay, Shoprite, Score and Spar. Creamstar followed
a pricing strategy of discounting (low margins, high turnover). Retailers typically
demanded to purchase on account, asking for discounts, build-in rebates and thus
dictating terms and conditions. With their focus on growth in sales and not monitoring
profits, goods returns and a lagged debt collection, the Creamstar division soon
experienced cash-flow problems as retail put further pressure on growth margins.
The turnover of board directors and managers lead to the interruption of managerial
functions at both administrative and operational levels. With few proper systems
and procedures in place, sales performance, profitability and staff morale declined.
Avondale on the other hand showed a steady growth in turnover and they secured co-manufacturing
contracts and supply to the McDonalds group, Unilever and family restaurants in
the hospitality industries.
The CEO embarked on a restructuring programme to position Milkworx for a sustained
success in the future. During the first phase of re-structuring (after the passing
away of the chairman at the time), the group saw decisive action:
- Withdrawal from retail supply and reduced supply to a few retail stores in the
Pretoria region only
- Closure of the loss-making Alrode plant in Johannesburg
- Staff retrenchments
- Implementation of fresh milk application at Avondale
- Cost cutting initiatives
- Increased Debt collection drive
Operation Decisions
When the price of milk powder soared worldwide, the Avondale plant could switch
from powder milk usage to fresh milk application within 3 months.
This showed organizational agility in responding to shifting market conditions and
emerging opportunities. Central to the whole restructuring process was an intense
focus on health and safety standardization and product re-design in order to secure
existing and future contracts with multinationals.
Historical turning points
in 2007 were:
- Change from milk powder usage to fresh milk resulting in an improved product and
the production of by-products such as fresh milk, cream, yoghurt, drinking yoghurt,
maas and dairy-blends.
- HACCP accreditation for the Creamstar plant
- Opening of the first concept store/factory shop in Silverton
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